For Field Teams That Never Stand Still
Most CRMs slow field teams down, Bowimi does the opposite. Built for reps on the move, with instant insight for managers. Faster planning, clearer targets, stronger growth.
Platform Features
If you’ve ever been the victim of sorting and updating your customers in a spreadsheet, the 10 locations limit on Google Maps, or juggling your laptop to access your CRM… It might hurt to read how simple Bowimi makes selling in the field.
Plan and Optimise Your Routes
Stop wrestling with tabs, spreadsheets, and guesswork. Filter the customers and prospects you want to visit, drop them into a route for any day, and let Bowimi find the fastest path based on your start and end point.
Everything you need – surveys, notes, directions – in just one tap. Mark the visit complete, move on, and enjoy the hours you just won back.
Find New Prospects and Never Miss an Opportunity
Bowimi’s platform is like the lovechild of a CRM and Google Maps. Search for new prospects right from the map and add them in seconds, no admin marathon required.
Spot somewhere interesting while you’re out? Use our Nearby function and capture it instantly. Every opportunity goes straight into Bowimi, so nothing slips through the cracks.
Actionable Insights
Bring all your team’s data together and turn it into insights you can actually use. Bowimi highlights performance trends, gaps, and opportunities fast – no spreadsheets, no digging.
Track how new markets are performing, stay on top of grocery compliance, measure team KPIs, and reveal cross-sell potential across your customer base – all without digging or downloading spreadsheets.
With easy filters, clear visualisations, and one-click PDF reports, Bowimi makes seeing (and sharing) your field sales performance effortless.
Mobile-First, Compatible With Every Device
Ever had to juggle your laptop in the field because your sales software isn’t mobile friendly?
Bowimi is fully mobile-first, so reps can log visits, update data, and get directions without breaking stride.
It’s simple to use, reduces errors, and crucially your team will actually use it. Unlike traditional CRMs, Bowimi is built for field sales, not desk work.
Frequently Asked
Bowimi is the field sales platform built for FMCG and CPG teams who sell out in the real world: pubs, bars, shops, cafés, anywhere your products need presence.
We help your reps prospect smarter, visit with purpose, sell more, and capture the data you never normally get from the field. Managers get visibility. Reps get clarity. National account teams get the confidence that everything’s happening where it should.
Instead of juggling a CRM here, a spreadsheet there, and a dozen WhatsApp threads in between, Bowimi brings everything together. Routes, customer insights, listings, surveys, orders, reporting; all into one intuitive system built specifically for field teams, not adapted for them.
If you’re looking for a purpose-built field sales CRM that helps teams sell more, stay organised, and understand what’s really happening in the market, Bowimi brings everything together in one intuitive platform.
Bowimi keeps field sales simple on the surface and powerful underneath. Here’s how it works:
Your reps start with a clean, accurate map powered by our Google Maps integration. No duplicates, no messy data. They can add new prospects instantly, and tag locations by listing type for example, product status, or pipeline stage, and drop them straight into tailored routes.
Out in the field, reps have everything they need in one app: surveys, photos, notes, orders, and product checks. They can capture photos without switching tools, and account ownership makes territory management crystal clear.
On the manager side, every visit, tag, survey, and rate-of-sale update feeds directly into curated insights dashboards built for your business.
From there, it’s one click to see what’s working: which activities drive more conversions, which SKUs perform best, and how reps are tracking against their KPIs. Teams can download reports as PDFs or share visual dashboards instantly, perfect for showing ROI and demonstrating the impact of field sales.
Agencies can even create separate environments for each brand, keeping data clean, separate, and client-ready.
The result? One smooth workflow, one source of truth, and a field team that uses insight – not guesswork – to sell more.
If you’re here, it’s probably because your current CRM wasn’t built for field sales.
Most CRMs are brilliant for inside sales, marketing, and customer success – but they struggle when teams are out in the real world, working location-by-location. To make them “work” for field sales, you usually need costly add-ons, custom builds, or clunky workarounds that reps won’t actually use.
Bowimi exists because field sales teams need something different: routes, prospecting, territory ownership, surveys, photo capture, listings, rate-of-sale data, and live visibility for managers. All in one place, all built around a map, and all designed to be used daily by reps – not avoided.
Our platform is purpose-built for FMCG and CPG brands and shaped by feedback from breweries, spirits brands, grocery suppliers, sales and marketing agencies, distributors, and more. It evolves constantly based on what real field teams ask for, not what a generic CRM thinks you might need.
The result? Reps actually use it. Managers actually trust the data. And you get powerful insights that lead to more listings, better coverage, stronger relationships, and a clearer ROI from your field sales operation.
So if your CRM is missing field tools, too complicated for reps, or too expensive to customise… that’s exactly why you’re here.
Yes, Bowimi integrates with several tools that FMCG and CPG teams rely on.
We connect with brewery management platforms like Breww and BrewMan, accounting software such as Xero, grocery systems like elm, and automation tools like Zapier so you can link Bowimi to thousands of other apps. For deeper analytics, Bowimi Pro users also get access to our Power BI template app, giving teams a more granular view of performance and trends.
Our integrations expand constantly, and we’re always open to building new connections that make your workflow smoother and your data more powerful.
Bowimi improves field sales performance by giving reps more time to sell, clearer focus, and better data to act on.
Teams typically save 1 day a week of admin per rep thanks to automated surveys, clean data capture, smart tagging, and simple reporting. That time goes straight back into what drives revenue: more visits, more prospecting, and more time building relationships in-person.
Reps can record rate of sale, transfer orders, and log activity directly in the app. This means you finally get an accurate picture of what’s happening in the field and how it impacts sales performance and ROI.
Bowimi’s advanced filters help teams work with purpose. Reps can instantly identify at-risk accounts, spot cross-sell opportunities, and prioritise locations based on product performance, recency of visits, or business potential. Tasks and daily activity views also keep everyone focused on what needs to happen next.
For managers, increased visibility into accounts, visits, and performance means they can benchmark activity, coach more effectively, and spot trends that would otherwise stay hidden.
The outcome is simple: smarter targeting, better coverage, stronger relationships, and a field team that consistently sells more – because they finally have the insight and time to do it.
Absolutely, this is at the heart of why we created Bowimi.
Reps use Bowimi’s map to prospect new locations, filter existing customers, and build smart routes for specific days. They can filter locations to target accounts that haven’t been visited or ordered from in weeks, or follow up with prospects who received samples last visit for example. Every route has a purpose, not just a postcode.
With a calendar view, reps can optimise and adjust their schedules in seconds, keeping their week flexible and focused on the right opportunities.
While out in the field, reps complete surveys, transfer orders, update tags, and capture key details directly in the app. All of this feeds into Bowimi’s insights dashboards, showing which routes, activities, and strategies are actually working.
Those insights then shape the next set of visits, creating a continuous loop of planning, action, learning, and improvement.
So instead of planning visits for the sake of it, Bowimi helps your team plan smarter, track performance, and get more from every single day in the field.
Very quickly. Most teams are up and running in days, not months.
Bowimi is designed to feel intuitive from the first login, so reps don’t need heavy training or long manuals. They pick it up fast because it fits naturally into how field sales actually works.
Every new customer is onboarded through three guided sessions with a dedicated account manager from our expert Customer Success team. During these sessions, Bowimi is fully set up and tailored to your business – from surveys and tags to routes, dashboards, and reporting.
And it doesn’t stop there. Your account manager and our Customer Success team stay on hand for ongoing support, advice, and optimisation whenever you need it.
The result? Fast adoption, high usage from reps, and a platform that starts delivering value almost immediately.
Trusted by Leading Consumer Brands
Powerful statement about why our customers like us.
Bowimi is made for the needs of FMCG and CPG brands, from spirit brands to breweries, distributors to sales and marketing agencies. We give our customers full visibility of their routes-to-market, with tools specially made for fast-moving industries and reps that are on-the-go.
Tony Straker
National Field Sales Manager
A no-brainer for any field sales team new or established. We’ve never looked back.
From day one the field team have been incredibly impressed. The onboarding was smooth and seamless. Data capture and journey planning have never been easier. Insights and activity in real time make reporting effortless! New features seem to be landing thick and fast. The customer success team are always on hand to assist with any queries and requests. I would highly recommend Bowimi to anyone looking for incredibly powerful CRM platform.
Nick Smith
Field Sales Manager
The Bowimi team have been amazing at helping us achieve what we want to at Huel.
We’ve added a lot of value with the insights we’ve gained. I’ve been able to pull the report each week, which gives us great insights into our new distribution points, how many orders we’re doing, the value we’re adding from those orders, and just overall what the team is doing each week.
Andy Berry
Route to Market Director
It’s freed up resource massively. It’s probably saved half a day a week across the team, as a rule.
We used to give the team a dedicated admin once a month to journey plan, which feels like a long time ago and a bit archaic. Now the team are in the tool before they leave the house every morning.
Courtney Burton
Customer Development Representative
Bowimi is a lifesaver.
I actually don’t know what I would do without it. It’s saved me so much time route planning,
I love it, I’m its biggest advocate, my boss even thinks I’m paid by you guys!
See Bowimi in Action
Our Sales team will walk you through Bowimi, tailoring your demo of the platform to the unique needs of your business.
Bowimi accelerates field sales teams, bringing traditional routes-to-market up to date for data-focused businesses. We guarantee you’ve not seen anything like it…
Wondering how much Bowimi will cost your team?
Check our pricing below.