Field sales software your team will actually use
Take the admin out of your sales team's day-to-day so that they can spend more time on what they do best: Growing your business.

Our software empowers the most dynamic challenger brands in the fast moving consumer goods (FMCG) industry to capture and manage field sales data like never before
Our high performance platform transforms your:
- Prospecting
- Store and venue visits
- Data capture
- Route planning
- Transfer orders
- Team activity management
Your team can access the data that they need to do their jobs best wherever they are, whenever they want. It’s all streamlined through our intuitive mobile app and powerful dashboard.
By far the most used app as part of the role... It’s kind of like a personal assistant, which I can use to remind myself what’s going on, what’s changed, and what to do."
David Gray, Field Rep, Huel
Key Features of our Field Sales Software
With Bowimi, you’ll gain the competitive edge to thrive in today’s fast-paced market. You’ll be able to give your teams back an average of 4 days worth of admin with our easy to use platform. Check out the key features of Bowimi’s field sales platform below.
With Bowimi, you'll achieve more sales better insights brand exposure faster routes market presence stronger connections optimised teams saved time

Our expert team have over 10 years' of experience with field sales, encountering everything from being out in the field as field reps, managing field sales teams, and developing CRM's unique to field sales.
It’s from this extensive experience that we know field sales teams are essential to the growth and success of FMCG businesses. They’re ultimately your frontline force driving product sales, brand visibility, and customer relationships. In an industry where speed and distribution are critical, having a dedicated team on the ground ensures that products are always accessible to consumers at the right time and place. These teams are also vital for gathering real-time insights into market trends, competitor activities, and customer preferences, which can inform better strategic decisions for growing your business.
Traditional field sales won't cut it in the challenging and competitive FMCG market
Traditional field sales operations can be inefficient and time-consuming, especially when managed manually. Bowimi’s field sales software is able to streamline your teams, locations, insights and more, in order to transform your process.
Modern businesses benefit from these tools by providing field teams with mobile, real-time access to sales data, product information, and customer history. With Bowimi’s automated reporting, Google Maps integration, and task management enables sales reps to optimise their routes, maximise productivity, and reduce downtime, ensuring better coverage and more meaningful customer interactions.
Bowimi could save your field sales teams
in mundane, manual tasks such as finding prospects, route planning, data input, and building reports.

Why consider field sales software as a solution for expanding your business?
For FMCG companies, which often rely on high-volume, quick-turnover sales, the Bowimi software makes the entire operation more agile and responsive. It allows managers to monitor performance in real time, make adjustments as needed, and focus on growth-driven strategies rather than administrative tasks.
Our field sales software empowers teams to deliver results faster and more efficiently, blending the human touch of traditional sales with the precision and speed of modern technology. This combination ensures that face-to-face sales continue to be a powerful driver of growth in today’s competitive markets.
Book your free demo
Watch the Bowimi platform in action
Field sales software tailored for on-trade, off-trade, and wholesale
Our Co-Founder, Dan, walks you through how you can improve on-trade visits with Bowimi in this video, highlighting how quick and easy the app is to use for your teams making field sales for prospecting and route planning. On-trade is just one factor of Bowimi however, if you’re interested in hearing more about its off-trade and transfer orders features simply book a demo using the form above for a time that works for you.
