By replacing input-heavy, administrative CRMs with frictionless route planning, weighted call surveys, and integrated brewery data, Two Tribes empowered their reps in the field while giving commercial leadership instant, 2-minute performance insights.
Standard global CRMs often struggle with the complexities of the UK pub trade, from free-trade venues to tenanted estates. Learn how Royal Swinkels UK partnered with Theakston Brewery to deploy Bowimi, building a single truth platform that rep teams trust and brand partners can audit independently.
Should your CRM oversee reps or help them sell more beer? Learn how House of Theakston used data-driven territory mapping to power post-COVID sales growth
Learn how iconic British brewery Theakston replaced manual “black books” with Bowimi to empower a multi-generational field team and streamline sales.
Watch our ultimate field sales challenge through Bermondsey! See how Bowimi tackles route planning, prospecting, and field admin to keep reps winning 🏃♂️💨
If you want clean data from the field, you have to make data capture a byproduct of the rep’s natural workflow, not an administrative penalty. Field reps hate CRMs because traditional systems ask them to think like database administrators while standing in a busy retail environment. The objective of modern field sales management isn’t to turn your reps into data clerks. It is to give them a tool built for the reality of the road, so they can maintain the human touch while your business captures the clean, centralised data it needs to scale.
Curious how Bowimi could work for your business?
Answer a few quick questions and we’ll send you a short demo tailored to your business. No sales call required.
What to expect
You’ll get
