We caught up with Alice, Sales Executive at Denzel’s, with contributions from her teammate Charlotte, to hear how they’ve transformed their field sales days with Bowimi — and kept those all-important tails wagging.
I honestly don’t know how we’d keep on top of all our contacts and visits without Bowimi.
Who are Denzel's?
Denzel’s is a dog treat brand run by a group of obsessive dog lovers and Denzel; the world’s most spoiled Cocker Spaniel. Their mission? To celebrate the joy we feel when we treat our dogs ridiculously, with premium all-natural dog treats, because let’s face it, they deserve it.
From gift boxes to steak and chips training rewards, Denzel’s products are proudly made in the UK & Ireland and designed to deliver tail wags on every occasion.
What problem did they have?
As a growing brand working across major retailers like Tesco, Pets at Home, Sainsbury’s, Co-op and Spar as well as independent and hospitality channels, the Denzel’s team needed a reliable way to keep track of their ever-growing list of stockists, prospects, and site visits.
Ultimately, they found themselves in need of a field sales team. Enter Sales Executives, Alice and Charlotte. While the two were both relatively new to field sales, Alice having some experience with Repsly, coming into Denzel’s they needed to stay on top of who they were visiting, when, and what had been agreed. The team also needed to complete compliance checks for Tesco and manage high-volume seasonal sales pushes across indies and hospitality.
Starting as they meant to go on, Denzel’s chose Bowimi to provide Alice and Charlotte with an easy-to-use system that gave them the full picture and flexibility that they needed on-the-go. Our trackable, visual platform made it simple to manage day-to-day operations and share meaningful updates with the rest of the business.
As Charlotte put it: “It was just hard to keep track of everything otherwise.”
The Bowimi solution
Denzel’s implemented Bowimi to coincide with Alice and Charlotte joining the business. Since bringing in our platform, the Denzel’s field sales team were up and running rapidly with our efficient onboarding, and have transformed how they work.
Key features they rely on daily include:
Keeping track of team performance and sales visits is so much easier now. It gives us a clear picture of what’s happening in the field.
For both in-person and remote contact, including seasonal activations.
To organise accounts by campaign (like ‘Proposed for Valentine’s’ or ‘Ordered’), making follow-ups simple.
To quickly share insights with each other and the marketing team, from distribution progress to new stockists and compliance photos.
Replacing countless email threads, spreadsheets and saved phone photos. “They all have their own profile, which I love”, said Alice, which we also love to hear.
Even for non-sales colleagues, Bowimi’s user-friendly, mobile-first app makes it easy to stay connected to what’s happening out in the field. Whether it’s a new stockist secured, or an activation spotted in a local store. With a large marketing team in-house, Bowimi’s automated dashboards and insights widgets allows the Sales Executives to easily translate sales data into useful outputs for the team. These key insights support everything from where activations are focused, to generating content for social carousels!
As Alice said:
“I don’t know how without Bowimi I’d keep up to date with all the contacts and visits we’re making. It’s an easy, centralised platform to see everything that’s going on.”
Results and Success
Bowimi hasn’t just made life easier, it’s made the team at Denzel’s more productive and better connected.
The platform’s flexibility enabled the creation of field sales roles like Alice and Charlotte’s, and gave them the tools to set meaningful KPIs and track distribution progress in real time.
The team no longer has to dig through emails or old photos, nor juggle multiple Google Sheets for different campaigns. Everything, from visit notes and compliance checks to seasonal product pushes, lives in one organised, accessible place.
Bowimi’s tags and widgets have also saved huge amounts of admin time and made it far easier to report on business-critical KPIs, like new doors opened and campaign reach.
Support and Customer Service
Denzel’s is just getting started with Bowimi’s advanced features, with plans to make more use of advanced filters and further streamline data management as they continue to grow.
The team has been hugely impressed with the onboarding and ongoing support too, with Alice calling out how responsive and proactive the Bowimi team has been from day one.
“We’d definitely recommend Bowimi,” says Alice. “It works brilliantly for our small team but would be a great fit for larger ones, too.”
In Short?
Denzel’s proves that even a small, passionate team can work smarter, move faster, and stay better connected with the right tools in hand. With Bowimi, they’ve made life simpler, sales stronger, and the whole team better in sync — all while keeping tails wagging.
And the best part? They’re just getting started.
