FMCG
The 2026 FMCG Executive Survival Strategy
The old FMCG playbook is dead. Discover the 2026 survival strategy to beat the private label coup, leverage field sales insights, and win at the shelf edge.
Lauren Quilty
May 26, 2026
Blog
FMCG
Why Your Sales Team Needs More Data, Not More Prospects
Stop chasing volume and start driving value. Discover why your field sales team needs actionable data, not just more prospects, to master account management, cross-selling, and territory growth with Bowimi.
Lauren Quilty
April 16, 2026
FMCG
Why Most CRMs Fall Short for Australian FMCG Sales Teams… And What To Do About It
In today’s increasingly competitive beer market, having the right brewery CRM software can make all the difference for breweries across the world, who are under more pressure than ever. The craft boom may have opened doors, but now those spaces are crowded. Staying on top means being sharper, faster, and more efficient.
Lauren Quilty
March 23, 2026
FMCG
Challenges for Craft Breweries in Australia
In today’s increasingly competitive beer market, having the right brewery CRM software can make all the difference for breweries across the world, who are under more pressure than ever. The craft boom may have opened doors, but now those spaces are crowded. Staying on top means being sharper, faster, and more efficient.
Lauren Quilty
March 18, 2026
Case Study
From Spreadsheets to 250% Growth: How Amie Wine Transformed Field Sales with Bowimi
How amie wine used Bowimi’s field sales CRM and integrations to simplify reporting, track performance, and grow sales by 250%
Lauren Quilty
November 7, 2025
Case Study
How Jimmy’s Iced Coffee Supercharged Their Field Sales with Bowimi
When Jimmy’s Iced Coffee wanted to level up their field sales, they found their sidekick in Bowimi. Since then, they’ve successfully transformed everyday store visits
Lauren Quilty
October 20, 2025
Guides
Hire & Train Field Sales Reps
How to Hire and Train Reps and Build a Winning Field Team Tips on writing job descriptions that grab candidates’ attention. Tailored training guides for
How to Increase your Rate of Sale
How to Increase your Rate of Sale in the On-Trade Off-Trade In field sales, it’s not just about winning a business. It’s about giving your
How to get listed in your first 100 stockists
How to get listed in your first 100 stockists, by challenger brands’ field sales leaders Target the right places first time. Collect crucial data to
How to get listed in your first 100 bars
How to Get Listed in Your First 100 Bars By challenger brand field sales leaders Target the right bars first time. Collect crucial data to