Crafty Pint Partner Offer: ✨ 50% off your Onboarding Fee
The Field Sales Platform Built for Breweries and Drinks Brands
Bowimi helps brewery and beverage sales teams plan better routes, track every visit, and convert more stockists without spreadsheets, WhatsApps or guesswork.
Trusted by leading breweries
What is Bowimi?
Bowimi is a field sales platform built specifically for brands that sell face-to-face, because field teams deserve better than a desk-based CRM.
Traditional CRMs weren’t designed for reps moving between venues all day. Bowimi is purpose-built for teams on-the-go, making it effortless to plan visits, capture insights, and follow up faster.
Our visual map isn’t just a nice view, it’s how field sales should work. Instantly see territories, customers, visit history and opportunities, all in one place. Less admin. Smarter decisions. Better coverage.
Rated 4.8★ on Trustpilot, Bowimi is trusted by fast-growing and established FMCG brands for its powerful features and genuinely human support. We don’t just sell software: We help teams win in the field.
We help your team:
- Plan and optimise sales routes
- Track every visit and conversation
- Capture orders, notes, photos & follow-ups
- Understand what's really happening in the field
- Turn activity into revenue
Platform Features
From pub visits to performance insights, everything in one platform.
If you’ve ever been the victim of sorting and updating your customers in a spreadsheet, the 10 locations limit on Google Maps, or juggling your laptop to access your CRM… It might hurt to read how simple Bowimi makes selling in the field.
Plan and Optimise Your Routes
Stop wrestling with tabs, spreadsheets, and guesswork. Filter the customers and prospects you want to visit, drop them into a route for any day, and let Bowimi find the fastest path based on your start and end point.
Everything you need – surveys, notes, directions – in just one tap. Mark the visit complete, move on, and enjoy the hours you just won back.
Find New Prospects and Never Miss an Opportunity
Bowimi’s platform is like the lovechild of a CRM and Maps. Search for new prospects right from the map and add them in seconds, no admin marathon required.
Spot somewhere interesting while you’re out? Use our Nearby function and capture it instantly. Every opportunity goes straight into Bowimi, so nothing slips through the cracks.
Actionable Insights
Bring all your team’s data together and turn it into insights you can actually use. Bowimi highlights performance trends, gaps, and opportunities fast – no spreadsheets, no digging.
Track how new markets are performing, stay on top of grocery compliance, measure team KPIs, and reveal cross-sell potential across your customer base – all without digging or downloading spreadsheets.
With easy filters, clear visualisations, and one-click PDF reports, Bowimi makes seeing (and sharing) your field sales performance effortless.
Mobile-First, Compatible With Every Device
Ever had to juggle your laptop in the field because your sales software isn’t mobile friendly?
Bowimi is fully mobile-first, so reps can log visits, update data, and get directions without breaking stride.
It’s simple to use, reduces errors, and crucially your team will actually use it. Unlike traditional CRMs, Bowimi is built for field sales, not desk work.
Trusted by Leading Drinks Brands
Our platform is tailored the unique needs of the industry.
Bowimi is made for the needs of FMCG and CPG brands, from spirit brands to breweries, distributors to sales and marketing agencies. We give our customers full visibility of their routes-to-market, with tools specially made for fast-moving industries and reps that are on-the-go.
Andy Berry
Route to Market Director
It’s freed up resource massively.
It’s probably saved half a day a week across the team, as a rule.
We used to give the team a dedicated admin once a month to journey plan, which feels like a long time ago and a bit archaic. Now the team are in the tool before they leave the house every morning.
Cale Watts
Co-Founder & Director
Previously Stone & Wood Road Crew
We’re saving a sh*t ton of time.
The best thing about Bowimi is that it’s your one stop shop for everything to do with your day-to-day.
We use it literally every ten minutes of every day when we’re out on trade. It’s how we process our orders, so all we need to do at the end of the day is go through Xero, approve our invoices, and everything’s done.
Frequently Asked
Bowimi is the field sales platform built for FMCG and CPG teams who sell out in the real world: pubs, bars, shops, cafés, anywhere your products need presence.
We help your reps prospect smarter, visit with purpose, sell more, and capture the data you never normally get from the field. Managers get visibility. Reps get clarity. National account teams get the confidence that everything’s happening where it should.
Instead of juggling a CRM here, a spreadsheet there, and a dozen WhatsApp threads in between, Bowimi brings everything together. Routes, customer insights, listings, surveys, orders, reporting; all into one intuitive system built specifically for field teams, not adapted for them.
If you’re looking for a purpose-built field sales CRM that helps teams sell more, stay organised, and understand what’s really happening in the market, Bowimi brings everything together in one intuitive platform.
Bowimi keeps field sales simple on the surface and powerful underneath. Here’s how it works:
Your reps start with a clean, accurate map powered by our Google Maps integration. No duplicates, no messy data. They can add new prospects instantly, and tag locations by listing type for example, product status, or pipeline stage, and drop them straight into tailored routes.
Out in the field, reps have everything they need in one app: surveys, photos, notes, orders, and product checks. They can capture photos without switching tools, and account ownership makes territory management crystal clear.
On the manager side, every visit, tag, survey, and rate-of-sale update feeds directly into curated insights dashboards built for your business.
From there, it’s one click to see what’s working: which activities drive more conversions, which SKUs perform best, and how reps are tracking against their KPIs. Teams can download reports as PDFs or share visual dashboards instantly, perfect for showing ROI and demonstrating the impact of field sales.
Agencies can even create separate environments for each brand, keeping data clean, separate, and client-ready.
The result? One smooth workflow, one source of truth, and a field team that uses insight – not guesswork – to sell more.
If you’re here, it’s probably because your current CRM wasn’t built for field sales.
Most CRMs are brilliant for inside sales, marketing, and customer success – but they struggle when teams are out in the real world, working location-by-location. To make them “work” for field sales, you usually need costly add-ons, custom builds, or clunky workarounds that reps won’t actually use.
Bowimi exists because field sales teams need something different: routes, prospecting, territory ownership, surveys, photo capture, listings, rate-of-sale data, and live visibility for managers. All in one place, all built around a map, and all designed to be used daily by reps – not avoided.
Our platform is purpose-built for FMCG and CPG brands and shaped by feedback from breweries, spirits brands, grocery suppliers, sales and marketing agencies, distributors, and more. It evolves constantly based on what real field teams ask for, not what a generic CRM thinks you might need.
The result? Reps actually use it. Managers actually trust the data. And you get powerful insights that lead to more listings, better coverage, stronger relationships, and a clearer ROI from your field sales operation.
So if your CRM is missing field tools, too complicated for reps, or too expensive to customise… that’s exactly why you’re here.
Yes, Bowimi integrates with several tools that FMCG and CPG teams rely on.
We connect with brewery management platforms like Breww and BrewMan, accounting software such as Xero, grocery systems like elm, and automation tools like Zapier so you can link Bowimi to thousands of other apps. For deeper analytics, Bowimi Pro users also get access to our Power BI template app, giving teams a more granular view of performance and trends.
Our integrations expand constantly, and we’re always open to building new connections that make your workflow smoother and your data more powerful.
Bowimi improves field sales performance by giving reps more time to sell, clearer focus, and better data to act on.
Teams typically save 1 day a week of admin per rep thanks to automated surveys, clean data capture, smart tagging, and simple reporting. That time goes straight back into what drives revenue: more visits, more prospecting, and more time building relationships in-person.
Reps can record rate of sale, transfer orders, and log activity directly in the app. This means you finally get an accurate picture of what’s happening in the field and how it impacts sales performance and ROI.
Bowimi’s advanced filters help teams work with purpose. Reps can instantly identify at-risk accounts, spot cross-sell opportunities, and prioritise locations based on product performance, recency of visits, or business potential. Tasks and daily activity views also keep everyone focused on what needs to happen next.
For managers, increased visibility into accounts, visits, and performance means they can benchmark activity, coach more effectively, and spot trends that would otherwise stay hidden.
The outcome is simple: smarter targeting, better coverage, stronger relationships, and a field team that consistently sells more – because they finally have the insight and time to do it.
Absolutely, this is at the heart of why we created Bowimi.
Reps use Bowimi’s map to prospect new locations, filter existing customers, and build smart routes for specific days. They can filter locations to target accounts that haven’t been visited or ordered from in weeks, or follow up with prospects who received samples last visit for example. Every route has a purpose, not just a postcode.
With a calendar view, reps can optimise and adjust their schedules in seconds, keeping their week flexible and focused on the right opportunities.
While out in the field, reps complete surveys, transfer orders, update tags, and capture key details directly in the app. All of this feeds into Bowimi’s insights dashboards, showing which routes, activities, and strategies are actually working.
Those insights then shape the next set of visits, creating a continuous loop of planning, action, learning, and improvement.
So instead of planning visits for the sake of it, Bowimi helps your team plan smarter, track performance, and get more from every single day in the field.
Very quickly. Most teams are up and running in days, not months.
Bowimi is designed to feel intuitive from the first login, so reps don’t need heavy training or long manuals. They pick it up fast because it fits naturally into how field sales actually works.
Every new customer is onboarded through three guided sessions with a dedicated account manager from our expert Customer Success team. During these sessions, Bowimi is fully set up and tailored to your business – from surveys and tags to routes, dashboards, and reporting.
And it doesn’t stop there. Your account manager and our Customer Success team stay on hand for ongoing support, advice, and optimisation whenever you need it.
The result? Fast adoption, high usage from reps, and a platform that starts delivering value almost immediately.
When you book in your demo, enter CRAFTYPINT as your code and we’ll take 50% off your onboarding fee.
Sound Familiar?
Bowimi Solution
Bowimi fixes this by creating one live system for your entire field team.
One place for visits, routes, orders, notes and insights
Real-time visibility
Better conversations
Better data
Better revenue decisions
See Bowimi in Action
Our Sales team will walk you through Bowimi, tailoring your demo of the platform to the unique needs of your business.
Bowimi accelerates field sales teams, bringing traditional routes-to-market up to date for data-focused businesses. We guarantee you’ve not seen anything like it…
Wondering how much Bowimi will cost your team?
Designed for field sales teams, priced for real-world budgets. Check our pricing below.