When I first worked in field sales, planning routes used to take me a whole day. With Bowimi, it’s done in minutes. That time saved goes straight back into building relationships and growing the business.
Funkin Cocktails, the UK’s number one cocktail solutions provider, faced a challenge: they were building a field sales team from scratch without a CRM or structured processes in place. With ambitious growth plans, they needed a tool to capture sales data, plan visits efficiently, and give reps the visibility to succeed. After being recommended Bowimi, they never looked back.
This case study explores Funkin’s journey, the challenges they faced, and how Bowimi has helped them scale their field sales function with confidence.
Who are Funkin Cocktails?
For over 25 years, Funkin Cocktails has been the UK’s leading cocktail solutions provider across both the on-trade and off-trade. Their mission is simple: to make high-quality cocktails accessible to everyone. With more than 100 million cocktails served in bars, pubs, and restaurants nationwide, Funkin is a brand trusted by both bartenders and consumers.
When Dom, Senior National Account Manager, joined Funkin from Fentimans, the company was taking its first steps into field sales with just two representatives. Without a CRM in place, the challenge was not just about selling, it was about setting up an entire function from the ground up.
What problem did they have?
Funkin’s sales reps were entering the field without a structured process or toolset to guide them. Without a CRM, the business had no central way to:
- Capture outlet and sales data
- Track distribution footprint
- Plan efficient call routes
- Support reps in growing their areas with measurable performance
In short, Funkin needed more than just a way to record data. They needed a platform to help them understand their customers, streamline team management, and accelerate growth.
The Bowimi solution
Bowimi gave Funkin a ready-to-go field sales platform that was simple to use and quick to adopt. The onboarding process was seamless. New reps could pick it up and run with it straight away.
Some of the most valuable features for Funkin include:
Bowimi’s CRM map view helps Dom monitor market presence at a glance, and easily direct rep focus. With their ‘Build Our Base’ initiative, the team were able to identify their existing customers, and how to upsell these accounts.
Funkin are saving hours of time by building efficient call routes in minutes, and unlimited prospecting with our Google-powered search.
To find out more about Bowimi’s route planning click here.
With activity and insights tracking, reps are empowered by being able to see how their time is spent and where they can improve.
KPI’s can be recorded in platform for easy monitoring and reporting for both reps and managers. Find out more about our insights here.
Bowimi offers clear visibility into rep performance and business impact, no more scraping together different data points for stakeholders. All your data is centralised in one place.
Check out more about our insights feature here.
Backed by ongoing support from their Bowimi Account Manager, Funkin also benefited from a setup tailored to their unique needs, with flexibility to customise questionnaires and reporting tools.
When Dom joined Funkin from Fentimans, the company was taking its first steps into field sales with just two representatives. Without a CRM in place, the challenge was not just about selling, it was about setting up an entire function from the ground up.
We've also put a plan out for the second half of the year to accrue £100,000 new business between the two sites. We wouldn't have been able to do that, to measure what our base was and then give them key targets on core products, without Bowimi.
The results
Bowimi has helped Funkin move from reactive selling to a more structured, measurable field sales process. Key outcomes include:
- Full visibility of current and potential accounts, as well as past proposals and outcomes.
- Ability to track wins, stockist activity, and pipeline progress.
- Support for structured 12-week call cycles, with reps equipped with a full history of previous conversations.
- A commercialised long-term sales strategy targeting over £100k in new business.
Most importantly, Funkin’s team has been able to focus on what really matters: building strong customer relationships and expanding their footprint in the market.
Looking forward
What began with two field reps has already set the foundation for bigger things. Funkin plans to scale its field sales team further, with Bowimi at the centre of its growth strategy.
For Dom, Bowimi is a must-have tool for any brand setting up field sales from scratch: “Bowimi makes it easy to get started, but it also grows with you. For any business looking to build a field team, I’d recommend it without hesitation.”
