Introducing Advanced Filters & ‘My Calendar’ Route Scheduling
At Bowimi, we’re all about giving reps the tools to work smarter, not harder. Our latest updates to route scheduling and advanced filters are designed to help you master your region and increase sales. Minus the planning headaches.
Why now? Because in 2025, selling into your existing customer base is more important than ever. It’s 6-7x more expensive to acquire a new customer than to retain an existing one, and according to Forbes, increasing customer retention rates by just 5% can boost profits by 25-95%. For field sales teams, that means having the right CRM and field sales software to uncover opportunities already in your pipeline and acting on them fast.
Let’s take a look at how Bowimi helps you do exactly that.
Plan Smarter: 'My Calendar' and Route Scheduling
Route planning is about more than just plotting points on a map. It’s about building your day around impact, not just appointments, Efficient route optimisation means less time on the road and more time where it counts.
That’s where Bowimi’s Route Scheduling feature steps in, in our new ‘My Calendar’ page. Designed with field reps in mind, this update simplifies daily planning and helps you cover more ground strategically.
With Bowimi, you can now:
- Assign visits to specific days and see them in a calendar view
- Reorder stops on the fly to adjust for traffic, changing priorities, opening times–and seamlessly move them to another day
- Track progress by marking visits as completed or skipped for clean, reliable reporting
Pair all of this with our Google Maps integration, and your reps get the best of both worlds: powerful scheduling and route optimisation from a tool they already trust.
Target Smarter: Advanced Filters for Customer Segmentation
Field sales success in 2025 isn’t just about showing up, it’s about showing up for the right accounts, at the right time. And that starts with powerful customer segmentation.
Selling to existing customers is one of the biggest areas of opportunity for growth. But without clear, actionable data, reps risk missing out on low-hanging fruit. That’s why we built Advanced Filters into Bowimi’s CRM to put clarity back in your hands.
Using flexible AND/OR/NOT logic, you can now:
- Segment by purchase history, location, visit frequency, and more
- Spot gaps in your coverage
- Uncover untapped potential
Let’s say many of your accounts are already stocking your top-selling product and have been sampled for your second-best seller. That’s a clear signal to revisit those accounts because they’re already warm. With Advanced Filters, you can create a dynamic list that targets just those accounts, making it easier to follow up, drive sales, and expand your footprint within the same customer base.
No spreadsheets. No guesswork. Just smarter targeting built directly into your field sales software.
Built for the Way Field Reps Actually Work
Bowimi was built for field sales, not retrofitted for it. Every update we release is based on real feedback from reps who are on the ground, selling into their territories every day. Whether you’re managing hundreds of accounts or covering a fast-moving route, we’re here to make your day more efficient and your outcomes more impactful.
With smarter route optimisation and clearer segmentation with advanced filtering, Bowimi helps you spend less time planning and more time selling.
In a competitive sales environment, that’s not just helpful. It’s essential.
Here's just one use case...
Ready to Level Up Your Field Sales Strategy?
The future of sales is smarter, more targeted, and hyper-efficient. If your team is ready to stop guessing and start growing, now’s the time to try Bowimi.
✅ Plan better routes
✅ Target high-potential accounts
✅ Drive more sales from the customers you already have
Start using Advanced Filters and Route Scheduling today and unlock the full potential of your field sales CRM.
Want to see Advanced Filters and Route Scheduling in action?
Book in your demo through the calendar below, and one of our experts will explain how these features work with the rest of our powerful, easy-to-use platform.
