Route Planning & Prospecting Made Easy
Give your field sales reps a day back each week by cutting down mundane, manual tasks with Bowimi
With all your customers, prospects, and insights in one place, Bowimi empowers your reps to make smarter, faster decisions about where to go next — all at the click of a button.
More business won, more customers retained, and most importantly? You’ll be able to track it all.
Route Planning
Save your team one day a week
Want to know the route to unstoppable field sales?
Bowimi gives your team the ultimate shortcut to make more sales. With Google Maps fully integrated, your team can refine target locations and prospect on-the-go with our ‘Nearby’ function. Optimise your journeys with efficient route planning, giving your team back a day each week that would’ve been spent planning routes manually.
Unlike standard route planning apps, Bowimi doesn’t just show you the way. It gives you the WHY.
With Bowimi, your team can:
- Prioritise smarter: See which customers or prospects need attention.
- Stay agile: Respond to opportunities as they arise, not just what was pre-planned.
- Track it all: Products, orders, visits, and team activity are visible for every location.
Route planning, but not as you know it...
With Bowimi, your team can access everything they need to do their best work wherever they are, whenever they need it. Below are just a few features of route planning in Bowimi.
Google Maps might cap you at 10 locations, but Bowimi doesn’t. Our integration takes it up a notch:
- Batch unlimited locations in one route.
- Save and re-use routes whenever you need them.
- Track orders, products, and activity for each location.
All in one app, no juggling tabs or tools.
Plot your start and end points, and Bowimi will do the heavy lifting by ordering locations for the most time-efficient journey.
With our visual map, simply select the locations you want to hit, then click ‘Optimise’ to get a game plan.
Key features include:
- Start and end points for smarter journeys
- Label routes by day, product type, or whatever works best for your team.
- Auto-save routes so they can be picked up later if the day doesn’t go as planned.
No more frantic re-routing in the car park. Just simple, efficient route planning.
Managers can assign routes to reps and track their progress, ensuring everyone is aligned and on the same page. See where your reps are, what they’re working on, and how they’re performing — all in real-time.
Want to see more? Check out our Activity & Insights to see how team visibility transforms productivity.
Tags make it easy for reps to know exactly what they’re walking into. Customise tags to show key info at a glance, such as:
- Account manager assigned
- Type of venue
- Sales pipeline status (prospect, customer, etc.)
- Products they stock
- Priority account status
Custom tags mean faster, more informed decision-making on the ground.
Whether your team is visiting a customer or prospect, they can conduct on-site surveys and log responses straight into the app. No clipboards, no notes to type up later.
If a follow-up task is needed, it can be assigned on the spot — to themselves or other team members — keeping everyone in sync.
See how this works in our Activity & Insights.
Prospecting
New prospects are the lifeblood of any sales team — and Bowimi makes it fast, simple, and (dare we say) enjoyable.
Stop spending four hours creating a prospect list. Start doing it in four seconds.
Prospecting that fuels growth
If you’re looking to drive fast growth or launch new products, you need a prospecting tool that works smarter, not harder. Say goodbye to disconnected spreadsheets and guesswork.
With Bowimi, you can:
- Discover new prospects instantly with search and ‘Nearby’ functions.
- Track progress seamlessly in one app (no more "did I call them?" panic).
- Equip your reps with all the intel they need to make meaningful connections.
Your team can stop worrying about where to prospect and focus on how to win.
Find new customers without the hassle
Your field sales reps aren’t just important in maintaining customer relationships, they’re also integral to finding new ones. Your team spend hours every week prospecting, imagine how many more customers they’d win if they not only got this time back but found more tailored prospects? By combining prospecting tools with contact management and route planning, our CRM enables your field sales team with everything they need for faster, flexible sales activity.
Need to find all pubs, cafes, or retail stores in a new area? Our Google-powered search feature will instantly surface local prospects. Forget wasting time pulling lists from third-party tools.
Once you’ve got your list, Bowimi lets you plan your visits, track activity, and assign follow-ups in one seamless flow.
With Bowimi, reps can see if colleagues have visited a location before. They simply tap into the notes, tasks, and survey responses that were captured during that visit.
This heads-up allows reps to avoid cold calls and make warm, informed connections. Knowing the name of the person you’re meeting or remembering an unresolved query can be the difference between “let me think about it” and “let’s make a deal.”
See how Froth Distribution used Bowimi to master the personal touch. Access the case study here.
You know that feeling when your rep spots a new pub, shop, or restaurant but it’s not on their hit list? In most cases, it’s a missed opportunity.
With Bowimi’s ‘Nearby’ function, reps can instantly identify new prospects nearby and add them to their CRM on the spot. No missed chances. No notes to scribble down later.
This feature is also ideal for reps with spare time between appointments, giving them the power to prospect on-the-go.
What if your CRM could generate leads for you? With Prospecting AI, it can.
Bowimi’s AI identifies and recommends 500 new prospects daily that match your target customer profile. It’s like having an extra sales assistant working 24/7.
Want to see it in action? Check out our Prospecting AI page.
No more missed deals, forgotten leads, or "where did I put that spreadsheet?"
You know the feeling: A rep remembers at 2 am that they forgot to follow up with a lead. They panic. They wonder if it’s too early to call (spoiler: it is).
Bowimi makes that a thing of the past. No more lost leads, forgotten callbacks, or sleepless nights worrying about it.
Ready to see our Route Planning & Prospecting in action?
With Bowimi, route planning, prospecting, and field sales are finally under control — no more juggling tools, spreadsheets, and post-it notes.
Want to see how it works? Book your demo below and see how Bowimi can give your field team a day back every week.
