In an era of cold emails and automated outreach, genuine human connection still drives the best venue listings, draft lines, and re-orders. SDR Jim shares why smart field sales software should eliminate admin friction, not replace the face-to-face handshake.
Formulating a brilliant functional product gets you into the retail game, but clear positioning and relentless field execution are how you actually win it. With 61% of shoppers actively seeking extra health benefits, and a third questioning overblown claims, here is how smart field tech helps your reps bridge the gap between “attribute stacking” and real shelf velocity.
By replacing input-heavy, administrative CRMs with frictionless route planning, weighted call surveys, and integrated brewery data, Two Tribes empowered their reps in the field while giving commercial leadership instant, 2-minute performance insights.
Standard global CRMs often struggle with the complexities of the UK pub trade, from free-trade venues to tenanted estates. Learn how Royal Swinkels UK partnered with Theakston Brewery to deploy Bowimi, building a single truth platform that rep teams trust and brand partners can audit independently.
Should your CRM oversee reps or help them sell more beer? Learn how House of Theakston used data-driven territory mapping to power post-COVID sales growth
Learn how iconic British brewery Theakston replaced manual “black books” with Bowimi to empower a multi-generational field team and streamline sales.
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