
Overcoming Consumer Distrust: Why Field Execution Is the Missing Link for Functional Food & Drink Brands
Formulating a brilliant functional product gets you into the retail game, but clear positioning and relentless field execution are how you actually win it. With 61% of shoppers actively seeking extra health benefits, and a third questioning overblown claims, here is how smart field tech helps your reps bridge the gap between “attribute stacking” and real shelf velocity.