Not everyone is familiar with the term ‘field sales,’ but if you’ve sold your product directly to stores, you’ve likely already engaged in it. Field sales involve sending representatives to physical locations to prospect and monitor product performance once stocked.
For instance, imagine your line of vitamin supplements is sold in an independent health & wellness chain with a few locations across the UK. Your field sales rep would visit these stores to track how well your products are selling based on shelf placement, promotions, and competitor positioning.
With the convenience of e-commerce, field sales might seem like an outdated or unnecessary approach compared to focusing on digital channels. Perhaps you tried field sales when launching your business and found it difficult to manage while juggling the demands of growing your brand. But here’s why it matters now: 22% of UK adults prefer to buy their health & wellness products in-store. If your product isn’t available or visible there, you could be missing out on nearly a quarter of potential sales.
With the right field sales software supporting your team, you can turn a sales strategy many health supplement brands overlook into a major advantage.
Despite the rise of e-commerce, in-person sales continue to play a critical role in the health & wellness industry. Over 80% of consumers still feel more confident purchasing in physical stores, especially for items like health supplements, where product comparison and quality assurance are key concerns (Power Reviews, Mailmodo). Physical retail stores continue to see growth, with 72% of shoppers citing in-store experiences as a major influence on their purchase decisions (Contact Pigeon). Selling to retailers or wholesalers can seem time-consuming compared to digital customer acquisition, especially without the right tools to streamline the process.
That’s where using the right platform to manage and track your field sales efforts becomes crucial. Bowimi’s field sales software enables your team to handle everything—from prospecting and route planning to conducting surveys and creating follow-up tasks—all through a single app. Our integrations with Google and Zapier make it seamless. Plus, Bowimi integrates with platforms like HubSpot and Xero, providing one unified source of truth for reporting.
Speaking of reporting, all data collected by your field sales team is standardised through in-app surveys and fed into a powerful dashboard, accessible anytime to review team performance and progress. See our platform in action by checking out our video above, or view some of our FAQ’s.
If you want to capture that 22% of in-store shoppers and boost your sales, Bowimi can help. Book a quick demo of our field sales software today by clicking filling in the form below.
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