Why the Handshake Still Wins: Field Sales Software for CPG brands, James Dodd Bowimi SDR at a trade show

Why the Handshake Still Wins: Field Sales Software for Brands On Tap, On the Menu, On the Shelf

In an era of cold emails and automated outreach, genuine human connection still drives the best venue listings, draft lines, and re-orders. SDR Jim shares why smart field sales software should eliminate admin friction, not replace the face-to-face handshake.

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