Running a challenger food and drink brand can be difficult on the best of days. After a year of working with dozens of leading and early-stage challenger brands, I’ve come across a number of products and services that I feel make a real impact. For any brand with grocery accounts, Elm is quickly establishing itself […]
The Challenger Brand Tool Kit Read More »
Imagine waking up in the morning, you look at your phone and there’s a perfectly curated list of tasks for you to complete. New customers to visit, follow ups with those who haven’t placed an order in a while and a handful of relevant, new prospects to explore. The app organises your day for you,
The Future of Field Sales Read More »
With over 100,000 independent retailers dotted around the UK, not to mention other categories like coffee shops, they are a crucial part of any local area and in fact society as a whole. They give a character and identity to a neighbourhood that the big chains and retailers can never do. Furthermore, they channel money
The Hunt for Indys Read More »