Stop chasing volume and start driving value. Discover why your field sales team needs actionable data, not just more prospects, to master account management, cross-selling, and territory growth with Bowimi.
The Future of Field Sales: Will field sales still exist in 10 years? Read More »
The old FMCG playbook is dead. Discover the 2026 survival strategy to beat the private label coup, leverage field sales insights, and win at the shelf edge.
The 2026 FMCG Executive Survival Strategy Read More »
Stop chasing volume and start driving value. Discover why your field sales team needs actionable data, not just more prospects, to master account management, cross-selling, and territory growth with Bowimi.
Why Your Sales Team Needs More Data, Not More Prospects Read More »
In today’s increasingly competitive beer market, having the right brewery CRM software can make all the difference for breweries across the world, who are under more pressure than ever. The craft boom may have opened doors, but now those spaces are crowded. Staying on top means being sharper, faster, and more efficient.
Why Most CRMs Fall Short for Australian FMCG Sales Teams… And What To Do About It Read More »
In today’s increasingly competitive beer market, having the right brewery CRM software can make all the difference for breweries across the world, who are under more pressure than ever. The craft boom may have opened doors, but now those spaces are crowded. Staying on top means being sharper, faster, and more efficient.
Challenges for Craft Breweries in Australia Read More »
In today’s increasingly competitive beer market, having the right brewery CRM software can make all the difference for breweries across the world, who are under more pressure than ever. The craft boom may have opened doors, but now those spaces are crowded. Staying on top means being sharper, faster, and more efficient.
Why Poor Field Sales Planning is Costing Your Brewery Read More »
AI Field Sales Face-Off: ChatGPT, Gemini and Copilot. Who Planned the Best Strategy? With AI becoming increasingly accessible, the question is no longer if businesses should use it, but which one to choose. We decided to put the most popular triad of platforms—ChatGPT, Gemini, and Copilot—to the test to see how valuable they really are
Which AI Software understands field sales best? Read More »
Starting your own field team can be daunting, and it’s very tempting to sidestep the hassle and find a more plug and play solution like an agency. At Bowimi, I work with brands of all sizes who do it really well themselves, and agencies who can accelerate the growth of a brand or help maintain
What they don’t tell you about building your own field sales team Read More »
When I first started working in sales, I found picking up the phone pretty daunting so I’ve always admired the folks who head out into the trade and try to sell in person! Since I’ve been with Bowimi, I’ve become friends with some amazing field sales reps, so I asked them what it takes to
How to master field sales, with insights from high-performing reps Read More »
Making a hire in field sales is a make or break moment for any brand, and there are 2 points of failure: hiring the wrong person, or not hiring fast enough and missing a busy season. Here we’ll walk through a speedy, modern and empathetic hiring process to get this position filled ASAP. Great
4 things that great FMCG brands get right when they hire field sales representatives Read More »