Making a hire in field sales is a make or break moment for any brand, and there are 2 points of failure: hiring the wrong person, or not hiring fast enough and missing a busy season. Here we’ll walk through a speedy, modern and empathetic hiring process to get this position filled ASAP. Great […]
4 things that great FMCG brands get right when they hire field sales representatives Read More »
What is a CRM? A CRM is a database where a company will keep track of their leads and customers, CRM stands for “Customer Relationship Manager”. CRMs are used to store contact details such as email addresses and phone numbers, notes about meetings and calls that have taken place Here’s a list of popular CRMs
Field Sales App vs CRM, which is right for your business? Read More »
There’s a niche, un-sexy intersection between brand field sales reps and their wholesalers, which no tech startups have ever shown an interest in. Traditionally, if you visit a store and want to help them order your product through their wholesaler, it’d be a tedious, manual task of typing out an email with all the relevant
How we disrupted wholesale transfer orders, again. Read More »
Have you ever exhibited at a trade show and wondered if it was worth it? You had lots of conversations where they said they’ll order through their wholesaler? Well, guess what, those orders never happened. Same thing used to happen in field sales. You walk into a shop, sample the product and assume that’s enough to
How to get more orders at trade shows Read More »
Buying software sucks. There’s so much noise out there and we’ve all signed up for products we’ve not used and been tied in for 12 months 😤 Unfortunately for us, CRMs are the worst offender in this category. Teams don’t like them, they rarely get adopted and most CRMs have large set up costs and
Your First Month on Bowimi Read More »
When you hear the word “automation”, you’d be forgiven for thinking about robots stealing our jobs and a dystopian future where a handful of pale, eccentric billionaires own armies of mechanical workers whilst the rest of us live out our days in the metaverse. Whilst I can’t predict the future, I’m here to paint a
Automation for Field Sales Read More »
Running a challenger food and drink brand can be difficult on the best of days. After a year of working with dozens of leading and early-stage challenger brands, I’ve come across a number of products and services that I feel make a real impact. For any brand with grocery accounts, Elm is quickly establishing itself
The Challenger Brand Tool Kit Read More »
Imagine waking up in the morning, you look at your phone and there’s a perfectly curated list of tasks for you to complete. New customers to visit, follow ups with those who haven’t placed an order in a while and a handful of relevant, new prospects to explore. The app organises your day for you,
The Future of Field Sales Read More »
With over 100,000 independent retailers dotted around the UK, not to mention other categories like coffee shops, they are a crucial part of any local area and in fact society as a whole. They give a character and identity to a neighbourhood that the big chains and retailers can never do. Furthermore, they channel money
The Hunt for Indys Read More »