There’s a niche, un-sexy intersection between brand field sales reps and their wholesalers, which no tech startups have ever shown an interest in. Traditionally, if you visit a store and want to help them order your product through their wholesaler, it’d be a tedious, manual task of typing out an email with all the relevant […]
How we disrupted wholesale transfer orders, again. Read More »
Have you ever exhibited at a trade show and wondered if it was worth it? You had lots of conversations where they said they’ll order through their wholesaler? Well, guess what, those orders never happened. Same thing used to happen in field sales. You walk into a shop, sample the product and assume that’s enough to
How to get more orders at trade shows Read More »
I’ll share my 5-step process to improve your approach to selling to on-premise outlets. By adopting this hunting process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets. Unfortunately, most people lack a pragmatic system. They are getting rejected or focused on the wrong outlets. Without a system in place,
How to win in the on-trade – by Chris Maffeo Read More »
Buying software sucks. There’s so much noise out there and we’ve all signed up for products we’ve not used and been tied in for 12 months 😤 Unfortunately for us, CRMs are the worst offender in this category. Teams don’t like them, they rarely get adopted and most CRMs have large set up costs and
Your First Month on Bowimi Read More »
When you hear the word “automation”, you’d be forgiven for thinking about robots stealing our jobs and a dystopian future where a handful of pale, eccentric billionaires own armies of mechanical workers whilst the rest of us live out our days in the metaverse. Whilst I can’t predict the future, I’m here to paint a
Automation for Field Sales Read More »
Running a challenger food and drink brand can be difficult on the best of days. After a year of working with dozens of leading and early-stage challenger brands, I’ve come across a number of products and services that I feel make a real impact. For any brand with grocery accounts, Elm is quickly establishing itself
The Challenger Brand Tool Kit Read More »
Imagine waking up in the morning, you look at your phone and there’s a perfectly curated list of tasks for you to complete. New customers to visit, follow ups with those who haven’t placed an order in a while and a handful of relevant, new prospects to explore. The app organises your day for you,
The Future of Field Sales Read More »
With over 100,000 independent retailers dotted around the UK, not to mention other categories like coffee shops, they are a crucial part of any local area and in fact society as a whole. They give a character and identity to a neighbourhood that the big chains and retailers can never do. Furthermore, they channel money
The Hunt for Indys Read More »