I’ll share my 5-step process to improve your approach to selling to on-premise outlets. By adopting this hunting process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets. Unfortunately, most people lack a pragmatic system. They are getting rejected or focused on the wrong outlets. Without a system in place, […]
How to win in the on-trade – by Chris Maffeo Read More »
Buying software sucks. There’s so much noise out there and we’ve all signed up for products we’ve not used and been tied in for 12 months 😤 Unfortunately for us, CRMs are the worst offender in this category. Teams don’t like them, they rarely get adopted and most CRMs have large set up costs and
Your First Month on Bowimi Read More »
When you hear the word “automation”, you’d be forgiven for thinking about robots stealing our jobs and a dystopian future where a handful of pale, eccentric billionaires own armies of mechanical workers whilst the rest of us live out our days in the metaverse. Whilst I can’t predict the future, I’m here to paint a
Automation for Field Sales Read More »
Running a challenger food and drink brand can be difficult on the best of days. After a year of working with dozens of leading and early-stage challenger brands, I’ve come across a number of products and services that I feel make a real impact. For any brand with grocery accounts, Elm is quickly establishing itself
The Challenger Brand Tool Kit Read More »
Imagine waking up in the morning, you look at your phone and there’s a perfectly curated list of tasks for you to complete. New customers to visit, follow ups with those who haven’t placed an order in a while and a handful of relevant, new prospects to explore. The app organises your day for you,
The Future of Field Sales Read More »
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